1. Definition and Definition of Outdoor Portable Power Supply

Outdoor portable power supply, also known as portable energy storage power supply or outdoor power supply, is a small energy storage device with built-in lithium-ion batteries that can provide stable AC/DC voltage output power system. It has the characteristics of large capacity, high power, safety and portability, and its battery capacity is generally between 100Wh and 2000Wh. It is equipped with various interfaces such as AC input, DC input, AC output, USB/Type-C output, and is suitable for various scenarios such as outdoor travel, outdoor work, emergency relief, medical rescue, etc.

2. The Development History of China's Outdoor Portable Power Supply Industry

The outdoor electricity consumption has undergone multiple changes, from traditional fuel generators, battery energy storage, and inverters to the current popular outdoor portable power products. At the beginning of its development, outdoor portable power supplies were more popular in European and American countries, and mainly among people who were enthusiastic about outdoor activities, they preferred to have outdoor batteries.

The outdoor portable power supply market in China started relatively late. In recent years, with the popularization and research and development progress of fast charging technology, although the energy storage of outdoor mobile power supplies is getting larger, the charging time is getting shorter, and the frequency of consumer use and purchase will inevitably become higher. In earlier years, the first generation outdoor mobile power supplies sold on the market were more like a large power bank. The biggest pain point of the products was that the charging time was too long and the design was too industrial style. Later on, the products provided a more concise appearance design, and technological improvements were made in charging time and other aspects. With the increasingly mature development of category technology, new technologies and brands emerged one after another.

3. Analysis of the Market Characteristics of China's Outdoor Portable Power Supply Industry

Starting from the characteristics and maintenance conditions of the outdoor portable power supply industry, outdoor portable power supplies are currently mainly used in outdoor travel, emergency preparedness and other scenarios, providing customers with green and low-carbon energy solutions, and the products have been widely recognized by consumers. For China, the outdoor portable power supply industry exhibits one characteristic and two trends, namely:

4. Analysis of the main players in China's outdoor portable power supply market

According to Qichamao data, as of February 9, 2024, there are 237 enterprises in the outdoor portable power supply industry nationwide. Since 2016, the number of newly added enterprises has shown a fluctuating development trend. From 2018 to 2019, there were 17 new outdoor portable power supply enterprises added nationwide, which is the lowest point in recent years.

By 2021, there will be 32 new companies in the outdoor portable power supply industry nationwide, the highest in recent years. The number of new additions decreased from 2021 to 2023, with only one new outdoor portable power supply industry enterprise added nationwide by 2023.

Note: ① The statistics on the number of enterprises mentioned above were conducted on February 9, 2023. ② The filtering criteria for enterprise quantity data are as follows: 1) Search for terms such as "outdoor portable power supply", "outdoor mobile power supply", and "outdoor emergency power supply"; 2) Scope of entry search: Business scope/company name; 3) Enterprise registration status: in operation/existing.

From the distribution of registered capital of enterprises in China's outdoor portable power supply industry, it can be seen that there are more large-scale enterprises with a registered capital of over 10 million yuan in China's outdoor portable power supply industry.

According to statistics from Qichamao, as of February 9, 2024, there are 20 enterprises in China's outdoor portable power supply industry with a registered capital of less than 1 million yuan, accounting for 8.44% of the total; There are 67 companies with a registered capital of 1-5 million yuan, accounting for 28.27% of the total; There are 48 companies with a registered capital of 5-10 million yuan, accounting for 20.25% of the total; There are 102 companies with a registered capital of 10 million yuan, accounting for 43.04% of the total.

Note: ① The statistics on the number of enterprises mentioned above were conducted on July 11, 2022. ② The filtering criteria for enterprise quantity data are as follows: 1) Search for terms such as "outdoor portable power supply", "outdoor mobile power supply", and "outdoor emergency power supply"; 2) Scope of entry search: Business scope/company name; 3) Enterprise registration status: in operation/existing.

5. Porter's Five Forces Model Analysis of China's Outdoor Portable Power Supply Industry

The upstream supply of outdoor portable power supply is relatively sufficient, with mature technology and slightly higher degree of homogenization. There are a large number of enterprises and fierce competition, and suppliers have moderate bargaining power in the outdoor portable power supply industry. The downstream demand for outdoor portable power supplies has increased, and there is a tight supply balance. However, the industry as a whole also faces the problem of high product homogeneity and small differentiation. Therefore, consumers have moderate bargaining power in the outdoor portable power supply industry. The outdoor portable power supply industry has certain financial and technological barriers, which pose certain obstacles for new entrants. However, the concentration of the industry market is low, and the overall counterattack ability is weak. Therefore, new entrants in the outdoor portable power supply industry pose a certain threat. The alternatives to outdoor portable power sources are mostly traditional fuel generators. Based on China's current environmental protection policies, the goal of "carbon neutrality and peak carbon emissions" has been proposed. Looking ahead, it is believed that the feasibility of replacing outdoor portable power sources with traditional fuel generators is not high. Therefore, there is currently no strong alternative to outdoor portable power sources, and the risk mainly comes from the updating and iteration of products within the industry. At present, the outdoor portable power supply market in China is mainly dominated by small and medium-sized enterprises. There are already several leading enterprises in China, and the competition pattern has initially formed. The competition for market share among top enterprises is also relatively fierce.